The Challenge
- Expand its reach among expectant parents and healthcare seekers in Roseville and surrounding areas.
- Improve local discoverability on Google Maps and search engines.
- Increase appointment bookings without overspending on ads.
Traditional marketing efforts were delivering limited results, leaving room for a smarter, AI-powered approach.
The Result
The AI Strategy
- Personalized campaigns targeting expectant parents and individuals seeking diagnostic clarity.
- AI-driven audience segmentation to reduce wasted ad spend.
- Local SEO improvements boosted rankings for key searches like “ultrasound Roseville” and “3D ultrasound near me.”
- Geo-targeted campaigns increased visibility in surrounding cities.
- AI analytics measured every campaign’s effectiveness.
- Predictive models identified the most cost-efficient channels.
- Mindset Shift: TrueView reimagined digital growth through an AI-first lens, making AI the foundation—not just a tool—for decision-making.
- Scalable Framework: Marketing, SEO, and ROI tracking were aligned under one AI-driven strategy, ensuring consistency across all touchpoints.
- Future-Ready: With AI at the core, TrueView built a framework that can adapt and scale as technology and patient needs evolve.
