“Generative Engine Optimization” isn’t just a buzzword cooked up on LinkedIn. The term first appeared in a 2023 academic research paper, where scholars defined it as the practice of optimizing content not just for traditional search engines, but also for AI-driven systems like ChatGPT, Google Gemini, and Perplexity AI. Since…

New data from digital marketing agency Amsive suggests that traffic from large language models (LLMs) doesn’t deliver a meaningful conversion advantage over traditional organic search. Across 54 websites studied: For brands working with a Reno SEO company or a Palo Alto local SEO company, this reinforces that scale and visibility…

Apple’s Move Into AI Search Apple is preparing to launch its own AI-powered search engine, one of the company’s biggest steps into AI-driven experiences. Internally known as World Knowledge Answers, it will roll out in spring 2026 and reshape how Siri works. For brands, this development means that simply ranking…